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Subject: New Year Update from Our CEO
From: "Farmison & Co " <care@theflock.farmison.com>
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Content preview: New Year Update from Our CEO #Save Our Seasons ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ � [...]
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e=3D"background-color:#ffffff; padding-top:0px; padding-bottom:0px; max-wid=
th:600px; width:600px;">=0A<!-- set url to company homepage: --> <!-- star=
t blocks --><div><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" ro=
le=3D"presentation" style=3D"background-color:#b1b1b1;" width=3D"100%">=0A<=
tr>=0A<td align=3D"center" style=3D"margin:0; padding:0;">=0A<!-- // table =
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eadings (h1 h2 h3 h4 h5 h6) and paragraphs (p) // adjust space beneath text=
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ss=3D"mobile-sidepadding" align=3D"center" style=3D"padding-top:12px; paddi=
ng-bottom:12px; padding-left:12px; padding-right:12px;"><p style=3D"margin-=
bottom:2px; font-size:14px; line-height:20px; font-family: Gill Sans, 'Open=
Sans', Arial, sans-serif; color:#ffffff;">=0AFree Standard Delivery on Ord=
ers Over £40=0A</p></td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table=
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ellspacing=3D"0" cellpadding=3D"0" role=3D"presentation" style=3D"margin:0 =
auto; max-width:600px; width:600px;">=0A<tr>=0A<td class=3D"mobile-sidepadd=
ing" align=3D"center" style=3D"padding-top:20px; padding-bottom:20px; paddi=
ng-left:12px; padding-right:12px;">=0A<a href=3D"http://clickom.theflock.fa=
rmison.com/f/a/UY4jiGiTrKP48GsaxslAIw~~/AAAAAQA~/RgRjswNZP0UEbG9nb0T7aHR0cH=
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y51ay5jb21YBAAAAY8~" target=3D"_blank" data-msys-linkname=3D"1:0:0"><img cl=
ass=3D"logo" alt=3D"Farmison & Co" border=3D"0" src=3D"https://d1a2o89e23cl=
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jpg" style=3D"display:block; margin: 0 auto; font-size: 18px; max-width: 10=
0%; height:auto; padding:0;" width=3D"305" height=3D"auto"></a>=0A</td>=0A<=
/tr>=0A</table>=0A</td>=0A</tr>=0A</table><table border=3D"0" cellpadding=
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dding:0;">=0A<table class=3D"wf" align=3D"center" border=3D"0" cellspacing=
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; padding:0;">=0A<a href=3D"http://clickom.theflock.farmison.com/f/a/xkI1hL=
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splay:block; margin:0 auto; max-width:600px; padding:0;" width=3D"600" heig=
ht=3D"auto"></a>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table><tabl=
e border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" st=
yle=3D"background-color:#FFFFFF;" width=3D"100%">=0A<tr>=0A<td align=3D"cen=
ter" style=3D"margin:0; padding:0;"><!-- // column (td) // -- adjust spacer=
height by increasing/decreasing the line-height pixel value --> <table ali=
gn=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"pres=
entation" style=3D"margin:0 auto;" width=3D"100%">=0A<tr>=0A<td style=3D"fo=
nt-size: 1px; line-height: 20px;"> </td>=0A</tr>=0A</table></td>=0A</t=
r>=0A</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=
=3D"presentation" style=3D"background-color:#FFFFFF;" width=3D"100%">=0A<tr=
>=0A<td align=3D"center" style=3D"margin:0; padding:0;">=0A<table class=3D"=
wf" align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" role=
=3D"presentation" style=3D"margin:0 auto;" width=3D"90%">=0A<tr>=0A<td clas=
s=3D"rich" align=3D"left" style=3D"padding-top:0px; padding-bottom:0px; pad=
ding-left:12px; padding-right:12px;">=0A<div><h1 style=3D"text-align:center=
;">an update</h1><h1 style=3D"text-align:center;">from our CEO</h1></div>=
=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table><table border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"backgroun=
d-color:#FFFFFF;" width=3D"100%">=0A<tr>=0A<td align=3D"center" style=3D"ma=
rgin:0; padding:0;"><!-- // table // width attribute value must not exceed =
600px template width --> <!-- // headings (h1 h2 h3 h4 h5 h6) and paragraph=
s (p) // adjust space beneath text by increasing/decreasing the margin-bott=
om pixel value --> <table class=3D"wf" align=3D"center" border=3D"0" cellsp=
acing=3D"0" cellpadding=3D"0" role=3D"presentation" style=3D"margin:0 auto;=
" width=3D"90%">=0A<tr>=0A<td class=3D"mobile-sidepadding" align=3D"center"=
style=3D"padding-top:12px; padding-bottom:12px; padding-left:12px; padding=
-right:12px;">=0A<p style=3D"margin-bottom:12px; font-size:18px; line-heigh=
t:26px; font-family: Baskerville, serif; color:#183052;">Happy New Year fro=
m the tops of Nidderdale =E2=80=93 the most easterly of the Yorkshire Dales=
. As stunning as the landscape is up here, it=E2=80=99s a tough place to b=
e in deep winter with the wind whipping the remote, exposed hillsides. Of c=
ourse, the breeds that graze these pastures were bred to withstand such wea=
ther over hundreds of years. Shaggy Galloway cattle are perfectly all right=
in such conditions, as is the hardy Swaledale sheep. <br><br>=0AI=E2=80=99=
ve come up here to see the Galloways=E2=80=99 winter feeding; when the farm=
er tops up the grazing to make sure the cattle are getting enough nutrients=
to keep them healthy. The happy cows crowd around and jostle for a few mou=
thfuls of feed. It=E2=80=99s a welcome alternative to the slim pickings on =
the frozen ground. <br><br>=0AApart from if an animal falls ill, it=E2=80=
=99s often the only intervention the farmer will make. As husbandry goes, i=
t=E2=80=99s about as non-intensive as can be up here and you can taste the =
full-bodied results in the kitchen. The presence of these creatures is a si=
mple fact of life in these parts. The cows and sheep are part of the landsc=
ape, just like the iconic dry-stone walls which were built to contain them.=
<br><br>=0AIt=E2=80=99s ironic that the reality of our domestic food produ=
ction is often left out of the picture when it comes to diet regimens many =
undertake in January; perhaps a symptom of the societal disconnect with how=
food is produced. I am always wary of black and white thinking and the sim=
plistic narratives on offer regarding diet are no exception. <br><br>=0A=E2=
=80=98Veganuary=E2=80=99 is a chief culprit and its narrative that meat is =
irredeemably bad obscures holistic and critical thinking. As I sit here, at=
the top of Nidderdale, the truth is that this rocky landscape is perfect f=
or livestock and not good for much else. The grass is rich (in the warmer m=
onths) and lush thanks to the plentiful rainfall (and the generous manure s=
upply). Moreover, statistics that are often bandied about at this time rely=
on global statistics. Yes, beef does require a lot of water if you keep ca=
ttle in an arid climate like Texas and rely on grains to feed your herd. Th=
at=E2=80=99s simply not the case here. Meanwhile crucial factors such as th=
e carbon that livestock put into healthy (and carbon sequestering) soils in=
the Yorkshire Dales are ignored. <br><br>=0AAt the same time, the persever=
ance of the narrative that a plant-based diet is a magic bullet for the cli=
mate crisis is worrying. Vegan cookbooks full of almond and avocado recipes=
are a case in point and to me are far removed from the chilly landscape of=
Yorkshire. The idea of consuming foods grown thousands of miles away, ofte=
n in a chemically intensive and water intensive manner, in the name of sust=
ainability is beyond satire and undermines the very concept of our seasons.=
=0A<br><br>=0AThe water table is under severe pressure in the avocado-produ=
cing regions of the world to feed our demand. Eating out of season should c=
ome at a cost. I'm calling for a SAT (Seasonality Added Tax) to be an effec=
tive and alternative way to reduce imports of this produce - and the export=
of environmental damage for a fuller fruit and vegetable aisle. Buying asp=
aragus at this time of year from South America should be expensive =E2=80=
=93 far more so than it is now.=0A<br><br>=0ANo animal or plant is intrinsi=
cally damaging to the environment =E2=80=93 it all depends on the condition=
s it is produced in. We are fortunate in this country to have the freedom t=
o choose our food, and to ask questions about its origin, and it is worth s=
aying of course that not every livestock farm in this country is a shining =
light of sustainability.=0A<br><br>=0AThe key is eating less but better, al=
ongside eating seasonal and preferably British produce with minimal food mi=
les. This year, I will be eating natural ingredients that are grown seasona=
lly in this country and from high-welfare systems.=0A<br><br>=0AI invite yo=
u to join me.=0A<br><br>=0AIf you follow the link below to our Save Our Sea=
sons Campaign, you=E2=80=99ll find a seasonality chart of when fruit and ve=
getables are in season in this country, as well as when meat is at its best=
. Throughout the year, we will be supplying seasonal recipes for you to fo=
llow and top tips. Keep an eye on our social media accounts this month too =
as we seek to show you how meat can be better.=0A<br><br>=0AIn the meantime=
, I wish you all the best for the New Year. We=E2=80=99ll be keeping you in=
the loop as to the progress with our rare breeds mission and our product r=
ange. If you have any thoughts or comments, please reply to this email. I a=
lways make time to read your comments.=0A</p>=0A</td>=0A</tr>=0A</table></t=
d>=0A</tr>=0A</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0=
" role=3D"presentation" style=3D"background-color:#FFFFFF;" width=3D"100%">=
=0A<tr>=0A<td align=3D"center" style=3D"margin:0; padding:0;"><table class=
=3D"wf" align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" r=
ole=3D"presentation" style=3D"margin: 0 auto; width: 600px; max-width: 600p=
x;"><!-- width must not exceed 600px -->=0A<tr>=0A<td class=3D"mobile-sidep=
adding" align=3D"center" style=3D"padding-top:12px; padding-bottom:12px; pa=
dding-left:12px; padding-right:12px;">=0A<table class=3D"wf" align=3D"cente=
r" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" role=3D"presentation" s=
tyle=3D"margin: 0 auto; width:75%;">=0A<tr>=0A<td class=3D"button" align=3D=
"center" style=3D"padding-top:12px; padding-bottom:12px; padding-left:12px;=
padding-right:12px; background-color: #659900;">=0A<a href=3D"http://click=
om.theflock.farmison.com/f/a/a5-IsUT09rTMiPAlpaxUyg~~/AAAAAQA~/RgRjswNZP0UF=
NjowOjCECwFodHRwczovL3d3dy5mYXJtaXNvbi5jb20vc2F2ZS1vdXItc2Vhc29ucz9vbV9jYW1=
wYWlnbj1vbW1lXzYxZDgzOGE5LWMxY18zNTQ3OF8xMjk2Mjgmb21fcHJvZmlsZT0yYzg3LWVkOG=
Q4ZS0wMWZmZDI0YiZvbV9zZW5kPWFlNDI5Nzg0YTE5NTQ4OGM4YTJlZjRlNWFiNmE3NDIyJnV0b=
V9jYW1wYWlnbj1vbW1lXzYxZDgzOGE5LWMxY19jZW9fY2FtcGFpZ25famFuXzEmdXRtX2NvbnRl=
bnQ9dmFyaWF0aW9uX2EmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPW9tZXRyaWFXB29tZXR=
yaWFCCmG8WX7QYdMWDnlSE3Nib3hmb3JkQGFjay51ay5jb21YBAAAAY8~" style=3D"display=
:block; font-weight:normal; font-size:18px; text-align:center; text-decorat=
ion:none; font-family: Gill Sans, 'Open Sans', Arial, sans-serif; color:#FF=
FFFF;" target=3D"_blank" > READ MORE: OUR SAVE OUR SEASONS CAMPAIGN </a>=0A=
</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table></td>=0A</tr>=0A</table>=
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentatio=
n" style=3D"background-color:#FFFFFF;" width=3D"100%">=0A<tr>=0A<td align=
=3D"center" style=3D"margin:0; padding:0;"><!-- // table // width attribute=
value must not exceed 600px template width --> <table class=3D"wf" align=
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tation" style=3D"margin:0 auto; max-width:600px; width:600px;">=0A<tr>=0A<t=
d class=3D"mobile-sidepadding" align=3D"center" style=3D"padding-top:12px; =
padding-bottom:12px; padding-left:12px; padding-right:12px;">=0A<a href=3D"=
http://clickom.theflock.farmison.com/f/a/fQKZvIalW5pu1gwiYRkaEg~~/AAAAAQA~/=
RgRjswNZP0UFNzowOjBE-2h0dHBzOi8vd3d3LmZhcm1pc29uLmNvbS8_b21fY2FtcGFpZ249b21=
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-0GHTFg55UhNzYm94Zm9yZEBhY2sudWsuY29tWAQAAAGP" target=3D"_blank" ><img clas=
s=3D"wf" src=3D"https://d1a2o89e23clzw.cloudfront.net/emails/a2969ccbcd0941=
d4/217c47ca5512ee75fea461a93f9ed39b.jpg" border=3D"0" style=3D"display:bloc=
k; margin:0 auto; max-width:100%; height:auto; padding:0;" width=3D"576" he=
ight=3D"auto"></a>=0A</td>=0A</tr>=0A</table></td>=0A</tr>=0A</table><table=
border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" sty=
le=3D"background-color:#FFFFFF;" width=3D"100%">=0A<tr>=0A<td align=3D"cent=
er" style=3D"margin:0; padding:0;"><!-- // table // width attribute value m=
ust not exceed 600px template width --> <!-- // headings (h1 h2 h3 h4 h5 h6=
) and paragraphs (p) // adjust space beneath text by increasing/decreasing =
the margin-bottom pixel value --> <table class=3D"wf" align=3D"center" bord=
er=3D"0" cellspacing=3D"0" cellpadding=3D"0" role=3D"presentation" style=3D=
"margin:0 auto;" width=3D"90%">=0A<tr>=0A<td class=3D"mobile-sidepadding" a=
lign=3D"center" style=3D"padding-top:12px; padding-bottom:12px; padding-lef=
t:12px; padding-right:12px;">=0A<p style=3D"margin-bottom:12px; font-size:1=
8px; line-height:26px; font-family: Baskerville, serif; color:#183052;">Joh=
n Pallagi<br><br>CEO & Founder, Farmison & Co=0A</p>=0A</td>=0A</tr>=0A</ta=
ble></td>=0A</tr>=0A</table><table border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" role=3D"presentation" style=3D"background-color:#FFFFFF;" width=3D=
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tom:0px; padding-left:6px; padding-right:6px;">=0A<table class=3D"wf" align=
=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" role=3D"presen=
tation" style=3D"margin:0 auto; width:588px; max-width:588px;">=0A<tr>=0A<t=
h class=3D"w50" style=3D"margin:0; padding:0; vertical-align:top; width:294=
px; max-width:294px;">=0A<table border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" role=3D"presentation" width=3D"100%">=0A<tr>=0A<td align=3D"center" =
style=3D"padding-top:6px; padding-bottom:6px; padding-left:6px; padding-rig=
ht:6px;"><table class=3D"wf" align=3D"center" border=3D"0" cellspacing=3D"0=
" cellpadding=3D"0" role=3D"presentation" style=3D"margin: 0 auto; width:10=
0%;">=0A<tr>=0A<td class=3D"button" align=3D"center" style=3D"padding-top:1=
2px; padding-bottom:12px; padding-left:12px; padding-right:12px; background=
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YS62S4htV_exbKYSDJDg~~/AAAAAQA~/RgRjswNZP0UFOTowOjCEAQFodHRwczovL3d3dy5mYXJ=
taXNvbi5jb20vb2ZmZXJzP29tX2NhbXBhaWduPW9tbWVfNjFkODM4YTktYzFjXzM1NDc4XzEyOT=
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NvbVgEAAABjw~~" style=3D"display:block; color:#FFFFFF; font-size:14px; text=
-align:center; text-decoration:none;" target=3D"_blank" > SHOP OFFERS </a>=
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th:294px;">=0A<table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" role=
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dding-top:6px; padding-bottom:6px; padding-left:6px; padding-right:6px;"><t=
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g-bottom:12px; padding-left:12px; padding-right:12px; background-color: #b1=
b1b1;">=0A<a href=3D"http://clickom.theflock.farmison.com/f/a/YuB6PDP2FuOeW=
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