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Subject: An Update from Our Founder
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Content preview: An Update from Our Founder The Unstable Truth Behind Food
Supply ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ [...]
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pts rule name description
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0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was
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[URIs: farmison.com]
-0.0 SPF_PASS SPF: sender matches SPF record
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0.0 KAM_SHORT Use of a URL Shortener for very short URL
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gn=3D"center" style=3D"background-color:#ffffff; padding-top:0px; padding-b=
ottom:0px; max-width:600px; width:600px;">=0A<!-- set url to company homepa=
ge: --> <!-- start blocks --><div><table border=3D"0" cellpadding=3D"0" ce=
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-> <table class=3D"wf" align=3D"center" border=3D"0" cellspacing=3D"0" cell=
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ng-top:12px; padding-bottom:12px; padding-left:12px; padding-right:12px;"><=
p style=3D"margin-bottom:2px; font-size:14px; line-height:20px; font-family=
: Gill Sans, 'Open Sans', Arial, sans-serif; color:#ffffff;">=0AFree Standa=
rd Delivery on Orders Over £40=0A</p></td>=0A</tr>=0A</table>=0A</td>=
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ter" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" role=3D"presentation"=
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=3D"mobile-sidepadding" align=3D"center" style=3D"padding-top:20px; padding=
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-linkname=3D"1:0:0"><img class=3D"logo" alt=3D"Farmison & Co" border=3D"0" =
src=3D"https://d1a2o89e23clzw.cloudfront.net/emails/demosite_fashion/0d07cc=
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t-size: 18px; max-width: 100%; height:auto; padding:0;" width=3D"305" heigh=
t=3D"auto"></a>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table><table=
border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" sty=
le=3D"background-color:#FFFFFF;" width=3D"100%">=0A<tr>=0A<td align=3D"cent=
er" style=3D"margin:0; padding:0;">=0A<table class=3D"wf" align=3D"center" =
border=3D"0" cellspacing=3D"0" cellpadding=3D"0" role=3D"presentation" styl=
e=3D"margin:0 auto; max-width:600px; width:600px;">=0A<tr>=0A<td align=3D"c=
enter" style=3D"margin:0; padding:0;">=0A<a href=3D"http://clickom.theflock=
.farmison.com/f/a/ARcMPHRYctb_tPpX_8Ojjw~~/AAAAAQA~/RgRkdbSTP0UKMjowOjA6aG=
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S1jY2FfNTU5OTRfMTg5NzA4Jm9tX3Byb2ZpbGU9MmM4Ny1lZDhkOGUtMDFmZmQyNGImb21fc2Vu=
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DdSE3Nib3hmb3JkQGFjay51ay5jb21YBAAAAY8~" style=3D"display:block;" target=3D=
"_blank" ><img class=3D"wf" src=3D"https://d1a2o89e23clzw.cloudfront.net/em=
ails/a2969ccbcd0941d4/a057b95fa9150f69074be971583520d4.jpg" border=3D"0" st=
yle=3D"display:block; margin:0 auto; max-width:600px; padding:0;" width=3D"=
600" height=3D"auto"></a>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</ta=
ble><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"present=
ation" style=3D"background-color:#ffffff;" width=3D"100%">=0A<tr>=0A<td ali=
gn=3D"center" style=3D"margin:0; padding:0;"><!-- // table // width attribu=
te value must not exceed 600px template width --> <!-- // headings (h1 h2 h=
3 h4 h5 h6) and paragraphs (p) // adjust space beneath text by increasing/d=
ecreasing the margin-bottom pixel value --> <table class=3D"wf" align=3D"ce=
nter" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" role=3D"presentation=
" style=3D"margin:0 auto;" width=3D"100%">=0A<tr>=0A<td class=3D"mobile-sid=
epadding" align=3D"center" style=3D"padding-top:24px; padding-bottom:12px; =
padding-left:30px; padding-right:30px;">=0A<h1 style=3D"margin-bottom:2px; =
font-family: Baskerville, serif; color:#183052;">an update<br> from our fou=
nder</h1>=0A</td>=0A</tr>=0A<tr>=0A<td class=3D"mobile-sidepadding" align=
=3D"center" style=3D"padding-top:12px; padding-bottom:12px; padding-left:30=
px; padding-right:30px;">=0A<table align=3D"center" border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"margin:0 auto;" wi=
dth=3D"50%">=0A<tr>=0A<td style=3D"font-size:1px; line-height:2px; backgrou=
nd-color:#183052;"> </td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A<tr>=0A=
<td class=3D"mobile-sidepadding" align=3D"center" style=3D"padding-top:12px=
; padding-bottom:12px; padding-left:30px; padding-right:30px;">=0A<h2 style=
=3D"margin-bottom:2px; font-family: Baskerville, serif; color:#183052;">=E2=
=80=98we are sleep walking<br> to a real catastrophe...=E2=80=99</h2>=0A</t=
d>=0A</tr>=0A</table></td>=0A</tr>=0A</table><table border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"background-color:#=
FFFFFF;" width=3D"100%">=0A<tr>=0A<td align=3D"center" style=3D"margin:0; p=
adding:0;"><!-- // table // width attribute value must not exceed 600px tem=
plate width --> <!-- // headings (h1 h2 h3 h4 h5 h6) and paragraphs (p) // =
adjust space beneath text by increasing/decreasing the margin-bottom pixel =
value --> <table class=3D"wf" align=3D"center" border=3D"0" cellspacing=3D"=
0" cellpadding=3D"0" role=3D"presentation" style=3D"margin:0 auto;" width=
=3D"90%">=0A<tr>=0A<td class=3D"mobile-sidepadding" align=3D"center" style=
=3D"padding-top:12px; padding-bottom:12px; padding-left:12px; padding-right=
:12px;">=0A<p style=3D"margin-bottom:12px; font-size:18px; line-height:26px=
; font-family: Baskerville, serif; color:#183052;">Greetings from the Yorks=
hire Dales. At the top of Nidderdale, close to our base in Ripon, the grass=
is lime green and crisscrossed by dry stone walls. The troubles of the wor=
ld seem very far away. The sturdy walls and barns as well as the abundant w=
ildlife create the impression that life doesn=E2=80=99t change much in thes=
e parts.</p>=0A<p style=3D"margin-bottom:12px; font-size:18px; line-height:=
26px; font-family: Baskerville, serif; color:#183052;"><a class=3D"light-ef=
fect" href=3D"http://clickom.theflock.farmison.com/f/a/ZoSCmq8LscXfASilSFmW=
4A~~/AAAAAQA~/RgRkdbSTP0UFNDowOjCEAAFodHRwczovL3d3dy5mYXJtaXNvbi5jb20vP29tX=
2NhbXBhaWduPW9tbWVfY2FjNWJhYmEtY2NhXzU1OTk0XzE4OTcwOCZvbV9wcm9maWxlPTJjODct=
ZWQ4ZDhlLTAxZmZkMjRiJm9tX3NlbmQ9NTE0NjBjNjRiODkyNGFiNTgxZjNlMzE3Y2EwYjFiYTA=
mdXRtX2NhbXBhaWduPW9tbWVfY2FjNWJhYmEtY2NhX2ZvdW5kZXJfc2VuZF8yN18wNV8yMiZ1dG=
1fY29udGVudD1ldmVyeW9uZV9lbHNlJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1vbWV0c=
mlhVwdvbWV0cmlhQgpii5Mvk2LYGdw3UhNzYm94Zm9yZEBhY2sudWsuY29tWAQAAAGP" style=
=3D"font-weight:normal; text-decoration: underline;font-family: Baskerville=
, serif; color: #183052;" target=3D"_blank" ></a></p>=0A</td>=0A</tr>=0A</t=
able></td>=0A</tr>=0A</table><table border=3D"0" cellpadding=3D"0" cellspac=
ing=3D"0" role=3D"presentation" style=3D"background-color:#FFFFFF;" width=
=3D"100%">=0A<tr>=0A<td align=3D"center" style=3D"margin:0; padding:0;"><!-=
- // table // width attribute value must not exceed 600px template width --=
> <!-- // headings (h1 h2 h3 h4 h5 h6) and paragraphs (p) // adjust space b=
eneath text by increasing/decreasing the margin-bottom pixel value --> <tab=
le class=3D"wf" align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" role=3D"presentation" style=3D"margin:0 auto;" width=3D"90%">=0A<tr>=
=0A<td class=3D"mobile-sidepadding" align=3D"center" style=3D"padding-top:1=
2px; padding-bottom:12px; padding-left:12px; padding-right:12px;">=0A<p sty=
le=3D"margin-bottom:12px; font-size:18px; line-height:26px; font-family: Ba=
skerville, serif; color:#183052;">This idea of stability is untrue. From ch=
anges to the weather and ecology, to the way of life, to the composition of=
the communities, the transformation in these parts is as marked as any of =
our great cities. In my update this month, with the backdrop of rapidly inc=
reasing food prices, I want to discuss the need for the future of food to b=
e engaged with by the population =E2=80=93 rural and urban alike =E2=80=93 =
and for our best and brightest to engage with these issues. </p>=0A<p style=
=3D"margin-bottom:12px; font-size:18px; line-height:26px; font-family: Bask=
erville, serif; color:#183052;"><a class=3D"light-effect" href=3D"http://cl=
ickom.theflock.farmison.com/f/a/cmDDnCEG107CukgMWHxdnQ~~/AAAAAQA~/RgRkdbSTP=
0UFNTowOjCEAAFodHRwczovL3d3dy5mYXJtaXNvbi5jb20vP29tX2NhbXBhaWduPW9tbWVfY2Fj=
NWJhYmEtY2NhXzU1OTk0XzE4OTcwOCZvbV9wcm9maWxlPTJjODctZWQ4ZDhlLTAxZmZkMjRiJm9=
tX3NlbmQ9NTE0NjBjNjRiODkyNGFiNTgxZjNlMzE3Y2EwYjFiYTAmdXRtX2NhbXBhaWduPW9tbW=
VfY2FjNWJhYmEtY2NhX2ZvdW5kZXJfc2VuZF8yN18wNV8yMiZ1dG1fY29udGVudD1ldmVyeW9uZ=
V9lbHNlJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1vbWV0cmlhVwdvbWV0cmlhQgpii5Mv=
k2LYGdw3UhNzYm94Zm9yZEBhY2sudWsuY29tWAQAAAGP" style=3D"font-weight:normal; =
text-decoration: underline;font-family: Baskerville, serif; color: #183052;=
" target=3D"_blank" ></a></p>=0A</td>=0A</tr>=0A</table></td>=0A</tr>=0A</t=
able><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presen=
tation" style=3D"background-color:#FFFFFF;" width=3D"100%">=0A<tr>=0A<td al=
ign=3D"center" style=3D"margin:0; padding:0;"><!-- // table // width attrib=
ute value must not exceed 600px template width --> <!-- // headings (h1 h2 =
h3 h4 h5 h6) and paragraphs (p) // adjust space beneath text by increasing/=
decreasing the margin-bottom pixel value --> <table class=3D"wf" align=3D"c=
enter" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" role=3D"presentatio=
n" style=3D"margin:0 auto;" width=3D"90%">=0A<tr>=0A<td class=3D"mobile-sid=
epadding" align=3D"center" style=3D"padding-top:12px; padding-bottom:12px; =
padding-left:12px; padding-right:12px;">=0A<p style=3D"margin-bottom:12px; =
font-size:18px; line-height:26px; font-family: Baskerville, serif; color:#1=
83052;">It=E2=80=99s not just the war in Ukraine that has caused this. In 2=
020, farm incomes fell by 20% in the face of Brexit, poor weather, and the =
pandemic. These shocks have not only led to inflation but are destabilising=
a fragile food supply chain. This has been caused by a race to the bottom =
and degradation of our food culture unleashed by the supermarkets which saw=
many thousands of family farms close, unable to operate on the thinner and=
thinner margins. This trend also shows no sign of running out of momentum.=
The number of farms is projected to fall from 54,000 in 2020 to just 42,30=
0 by 2030. Today, the UK produces about 54% of its own food. In 1984, that =
figure was 78%. </p>=0A<p style=3D"margin-bottom:12px; font-size:18px; line=
-height:26px; font-family: Baskerville, serif; color:#183052;"><a class=3D"=
light-effect" href=3D"http://clickom.theflock.farmison.com/f/a/VwBwCFVOAbcg=
StaB_P9BSg~~/AAAAAQA~/RgRkdbSTP0UFNjowOjCEAAFodHRwczovL3d3dy5mYXJtaXNvbi5jb=
20vP29tX2NhbXBhaWduPW9tbWVfY2FjNWJhYmEtY2NhXzU1OTk0XzE4OTcwOCZvbV9wcm9maWxl=
PTJjODctZWQ4ZDhlLTAxZmZkMjRiJm9tX3NlbmQ9NTE0NjBjNjRiODkyNGFiNTgxZjNlMzE3Y2E=
wYjFiYTAmdXRtX2NhbXBhaWduPW9tbWVfY2FjNWJhYmEtY2NhX2ZvdW5kZXJfc2VuZF8yN18wNV=
8yMiZ1dG1fY29udGVudD1ldmVyeW9uZV9lbHNlJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZ=
T1vbWV0cmlhVwdvbWV0cmlhQgpii5Mvk2LYGdw3UhNzYm94Zm9yZEBhY2sudWsuY29tWAQAAAGP=
" style=3D"font-weight:normal; text-decoration: underline;font-family: Bask=
erville, serif; color: #183052;" target=3D"_blank" ></a></p>=0A</td>=0A</tr=
>=0A</table></td>=0A</tr>=0A</table><table border=3D"0" cellpadding=3D"0" c=
ellspacing=3D"0" role=3D"presentation" style=3D"background-color:#FFFFFF;" =
width=3D"100%">=0A<tr>=0A<td align=3D"center" style=3D"margin:0; padding:0;=
"><!-- // table // width attribute value must not exceed 600px template wid=
th --> <!-- // headings (h1 h2 h3 h4 h5 h6) and paragraphs (p) // adjust sp=
ace beneath text by increasing/decreasing the margin-bottom pixel value -->=
<table class=3D"wf" align=3D"center" border=3D"0" cellspacing=3D"0" cellpa=
dding=3D"0" role=3D"presentation" style=3D"margin:0 auto;" width=3D"90%">=
=0A<tr>=0A<td class=3D"mobile-sidepadding" align=3D"center" style=3D"paddin=
g-top:12px; padding-bottom:12px; padding-left:12px; padding-right:12px;">=
=0A<p style=3D"margin-bottom:12px; font-size:18px; line-height:26px; font-f=
amily: Baskerville, serif; color:#183052;">I am frequently asked if this ma=
tters when I raise the subject. It absolutely matters if we are to weather =
the shocks to global supply chains. France, which is largely self-sufficien=
t in food has weathered these shocks much better than we have and this year=
recorded inflation of just 3.8%. </p>=0A<p style=3D"margin-bottom:12px; fo=
nt-size:18px; line-height:26px; font-family: Baskerville, serif; color:#183=
052;"><a class=3D"light-effect" href=3D"http://clickom.theflock.farmison.co=
m/f/a/K0LgRvpY5UFVLO1UNZnIyA~~/AAAAAQA~/RgRkdbSTP0UFNzowOjCEAAFodHRwczovL3d=
3dy5mYXJtaXNvbi5jb20vP29tX2NhbXBhaWduPW9tbWVfY2FjNWJhYmEtY2NhXzU1OTk0XzE4OT=
cwOCZvbV9wcm9maWxlPTJjODctZWQ4ZDhlLTAxZmZkMjRiJm9tX3NlbmQ9NTE0NjBjNjRiODkyN=
GFiNTgxZjNlMzE3Y2EwYjFiYTAmdXRtX2NhbXBhaWduPW9tbWVfY2FjNWJhYmEtY2NhX2ZvdW5k=
ZXJfc2VuZF8yN18wNV8yMiZ1dG1fY29udGVudD1ldmVyeW9uZV9lbHNlJnV0bV9tZWRpdW09ZW1=
haWwmdXRtX3NvdXJjZT1vbWV0cmlhVwdvbWV0cmlhQgpii5Mvk2LYGdw3UhNzYm94Zm9yZEBhY2=
sudWsuY29tWAQAAAGP" style=3D"font-weight:normal; text-decoration: underline=
;font-family: Baskerville, serif; color: #183052;" target=3D"_blank" ></a><=
/p>=0A</td>=0A</tr>=0A</table></td>=0A</tr>=0A</table><table border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"backgroun=
d-color:#FFFFFF;" width=3D"100%">=0A<tr>=0A<td align=3D"center" style=3D"ma=
rgin:0; padding:0;"><!-- // table // width attribute value must not exceed =
600px template width --> <!-- // headings (h1 h2 h3 h4 h5 h6) and paragraph=
s (p) // adjust space beneath text by increasing/decreasing the margin-bott=
om pixel value --> <table class=3D"wf" align=3D"center" border=3D"0" cellsp=
acing=3D"0" cellpadding=3D"0" role=3D"presentation" style=3D"margin:0 auto;=
" width=3D"90%">=0A<tr>=0A<td class=3D"mobile-sidepadding" align=3D"center"=
style=3D"padding-top:12px; padding-bottom:12px; padding-left:12px; padding=
-right:12px;">=0A<p style=3D"margin-bottom:12px; font-size:18px; line-heigh=
t:26px; font-family: Baskerville, serif; color:#183052;">The cheap food sys=
tem, it seems, must be defended at all costs. I find it startling that what=
caused this fragility to our farming sector is now being touted as the sol=
ution: cheap food from overseas. Unable to rely on our hollowed-out farming=
sector for food, new trade deals mean we shall now import it from Australi=
a and New Zealand. </p>=0A<p style=3D"margin-bottom:12px; font-size:18px; l=
ine-height:26px; font-family: Baskerville, serif; color:#183052;"><a class=
=3D"light-effect" href=3D"http://clickom.theflock.farmison.com/f/a/gCT3aecg=
Ac0aYUbHefPO6Q~~/AAAAAQA~/RgRkdbSTP0UFODowOjCEAAFodHRwczovL3d3dy5mYXJtaXNvb=
i5jb20vP29tX2NhbXBhaWduPW9tbWVfY2FjNWJhYmEtY2NhXzU1OTk0XzE4OTcwOCZvbV9wcm9m=
aWxlPTJjODctZWQ4ZDhlLTAxZmZkMjRiJm9tX3NlbmQ9NTE0NjBjNjRiODkyNGFiNTgxZjNlMzE=
3Y2EwYjFiYTAmdXRtX2NhbXBhaWduPW9tbWVfY2FjNWJhYmEtY2NhX2ZvdW5kZXJfc2VuZF8yN1=
8wNV8yMiZ1dG1fY29udGVudD1ldmVyeW9uZV9lbHNlJnV0bV9tZWRpdW09ZW1haWwmdXRtX3Nvd=
XJjZT1vbWV0cmlhVwdvbWV0cmlhQgpii5Mvk2LYGdw3UhNzYm94Zm9yZEBhY2sudWsuY29tWAQA=
AAGP" style=3D"font-weight:normal; text-decoration: underline;font-family: =
Baskerville, serif; color: #183052;" target=3D"_blank" ></a></p>=0A</td>=0A=
</tr>=0A</table></td>=0A</tr>=0A</table><table border=3D"0" cellpadding=3D"=
0" cellspacing=3D"0" role=3D"presentation" style=3D"background-color:#FFFFF=
F;" width=3D"100%">=0A<tr>=0A<td align=3D"center" style=3D"margin:0; paddin=
g:0;">=0A<table class=3D"wf" align=3D"center" border=3D"0" cellspacing=3D"0=
" cellpadding=3D"0" role=3D"presentation" style=3D"margin:0 auto; max-width=
:600px; width:600px;">=0A<tr>=0A<td align=3D"center" style=3D"margin:0; pad=
ding:0;">=0A<a href=3D"http://clickom.theflock.farmison.com/f/a/orN_zEzPkCg=
A4OJHTWL70Q~~/AAAAAQA~/RgRkdbSTP0UKOTowOjA6aGVyb0QoaHR0cHM6Ly93d3cuaW5zdGFn=
cmFtLmNvbS9wL0NZWmVacmJvT19mL1cHb21ldHJpYUIKYouTL5Ni2BncN1ITc2JveGZvcmRAYWN=
rLnVrLmNvbVgEAAABjw~~" style=3D"display:block;" target=3D"_blank" ><img cla=
ss=3D"wf" src=3D"https://d1a2o89e23clzw.cloudfront.net/emails/a2969ccbcd094=
1d4/4ece98a97270e75613886f1c29486551.png" border=3D"0" style=3D"display:blo=
ck; margin:0 auto; max-width:600px; padding:0;" width=3D"300" height=3D"aut=
o"></a>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table><table border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"b=
ackground-color:#FFFFFF;" width=3D"100%">=0A<tr>=0A<td align=3D"center" sty=
le=3D"margin:0; padding:0;">=0A<table class=3D"wf" align=3D"center" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" role=3D"presentation" style=3D"m=
argin:0 auto;" width=3D"90%">=0A<tr>=0A<td class=3D"rich" align=3D"left" st=
yle=3D"padding-top:0px; padding-bottom:0px; padding-left:12px; padding-righ=
t:12px;">=0A<div><h3 style=3D"text-align:center;"><br></h3><h3 style=3D"tex=
t-align:center;">an infographic from our 'save our seasons' </h3><h3 style=
=3D"text-align:center;">campaign on Instagram</h3></div>=0A</td>=0A</tr>=0A=
</table>=0A</td>=0A</tr>=0A</table><table border=3D"0" cellpadding=3D"0" ce=
llspacing=3D"0" role=3D"presentation" style=3D"background-color:#FFFFFF;" w=
idth=3D"100%">=0A<tr>=0A<td align=3D"center" style=3D"margin:0; padding:0;"=
><table class=3D"wf" align=3D"center" border=3D"0" cellspacing=3D"0" cellpa=
dding=3D"0" role=3D"presentation" style=3D"margin: 0 auto; width: 600px; ma=
x-width: 600px;"><!-- width must not exceed 600px -->=0A<tr>=0A<td class=3D=
"mobile-sidepadding" align=3D"center" style=3D"padding-top:12px; padding-bo=
ttom:12px; padding-left:12px; padding-right:12px;">=0A<table class=3D"wf" a=
lign=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" role=3D"pr=
esentation" style=3D"margin: 0 auto; width:80%;">=0A<tr>=0A<td class=3D"but=
ton" align=3D"center" style=3D"padding-top:12px; padding-bottom:12px; paddi=
ng-left:12px; padding-right:12px; background-color: #659900;">=0A<a href=3D=
"http://clickom.theflock.farmison.com/f/a/1Xmp1S_Iw0C0eVwb3j4row~~/AAAAAQA~=
/RgRkdbSTP0UGMTE6MDowRCVodHRwczovL3d3dy5pbnN0YWdyYW0uY29tL2Zhcm1pc29udWsvVw=
dvbWV0cmlhQgpii5Mvk2LYGdw3UhNzYm94Zm9yZEBhY2sudWsuY29tWAQAAAGP" style=3D"di=
splay:block; font-weight:normal; font-size:18px; text-align:center; text-de=
coration:none; font-family: Gill Sans, 'Open Sans', Arial, sans-serif; colo=
r:#FFFFFF;" target=3D"_blank" > FOLLOW US ON INSTAGRAM </a>=0A</td>=0A</tr>=
=0A</table>=0A</td>=0A</tr>=0A</table></td>=0A</tr>=0A</table><table border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"b=
ackground-color:#FFFFFF;" width=3D"100%">=0A<tr>=0A<td align=3D"center" sty=
le=3D"margin:0; padding:0;"><!-- // table // width attribute value must not=
exceed 600px template width --> <!-- // headings (h1 h2 h3 h4 h5 h6) and p=
aragraphs (p) // adjust space beneath text by increasing/decreasing the mar=
gin-bottom pixel value --> <table class=3D"wf" align=3D"center" border=3D"0=
" cellspacing=3D"0" cellpadding=3D"0" role=3D"presentation" style=3D"margin=
:0 auto;" width=3D"90%">=0A<tr>=0A<td class=3D"mobile-sidepadding" align=3D=
"center" style=3D"padding-top:12px; padding-bottom:12px; padding-left:12px;=
padding-right:12px;">=0A<p style=3D"margin-bottom:12px; font-size:18px; li=
ne-height:26px; font-family: Baskerville, serif; color:#183052;">Of course,=
the population has also increased since the 1980s, while the land availabl=
e for cultivation has shrunk. Today, there is no silver bullet to bring abo=
ut an ideal food supply. Recent recognition that our food systems fragile i=
s a start. What we really need is public awareness that on our current traj=
ectory, we are sleep walking to a real catastrophe.</p>=0A<p style=3D"margi=
n-bottom:12px; font-size:18px; line-height:26px; font-family: Baskerville, =
serif; color:#183052;"><a class=3D"light-effect" href=3D"http://clickom.the=
flock.farmison.com/f/a/6pnfwNcJW8A-IxKzp36OhQ~~/AAAAAQA~/RgRkdbSTP0UGMTI6MD=
owhAABaHR0cHM6Ly93d3cuZmFybWlzb24uY29tLz9vbV9jYW1wYWlnbj1vbW1lX2NhYzViYWJhL=
WNjYV81NTk5NF8xODk3MDgmb21fcHJvZmlsZT0yYzg3LWVkOGQ4ZS0wMWZmZDI0YiZvbV9zZW5k=
PTUxNDYwYzY0Yjg5MjRhYjU4MWYzZTMxN2NhMGIxYmEwJnV0bV9jYW1wYWlnbj1vbW1lX2NhYzV=
iYWJhLWNjYV9mb3VuZGVyX3NlbmRfMjdfMDVfMjImdXRtX2NvbnRlbnQ9ZXZlcnlvbmVfZWxzZS=
Z1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9b21ldHJpYVcHb21ldHJpYUIKYouTL5Ni2BncN=
1ITc2JveGZvcmRAYWNrLnVrLmNvbVgEAAABjw~~" style=3D"font-weight:normal; text-=
decoration: underline;font-family: Baskerville, serif; color: #183052;" tar=
get=3D"_blank" ></a></p>=0A</td>=0A</tr>=0A</table></td>=0A</tr>=0A</table>=
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentatio=
n" style=3D"background-color:#FFFFFF;" width=3D"100%">=0A<tr>=0A<td align=
=3D"center" style=3D"margin:0; padding:0;"><!-- // table // width attribute=
value must not exceed 600px template width --> <!-- // headings (h1 h2 h3 =
h4 h5 h6) and paragraphs (p) // adjust space beneath text by increasing/dec=
reasing the margin-bottom pixel value --> <table class=3D"wf" align=3D"cent=
er" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" role=3D"presentation" =
style=3D"margin:0 auto;" width=3D"90%">=0A<tr>=0A<td class=3D"mobile-sidepa=
dding" align=3D"center" style=3D"padding-top:12px; padding-bottom:12px; pad=
ding-left:12px; padding-right:12px;">=0A<p style=3D"margin-bottom:12px; fon=
t-size:18px; line-height:26px; font-family: Baskerville, serif; color:#1830=
52;">With some notable exceptions, especially around food waste and deliver=
y, there has been a dearth of new ideas for mass food supply. It is easy to=
forget that we made the systems that currently supply us with food, and we=
can just as easily reshape them if the will is there. Under pressure from =
above, the trend for many years has been supply chains and volumes getting =
bigger, and small farms struggling. The closure of small abattoirs up and d=
own the country are just one example of how food supply chains have become =
standardised and bigger. </p>=0A<p style=3D"margin-bottom:12px; font-size:1=
8px; line-height:26px; font-family: Baskerville, serif; color:#183052;"><a =
class=3D"light-effect" href=3D"http://clickom.theflock.farmison.com/f/a/yhr=
9Mfvw9eu2hHH9rRv9dQ~~/AAAAAQA~/RgRkdbSTP0UGMTM6MDowhAABaHR0cHM6Ly93d3cuZmFy=
bWlzb24uY29tLz9vbV9jYW1wYWlnbj1vbW1lX2NhYzViYWJhLWNjYV81NTk5NF8xODk3MDgmb21=
fcHJvZmlsZT0yYzg3LWVkOGQ4ZS0wMWZmZDI0YiZvbV9zZW5kPTUxNDYwYzY0Yjg5MjRhYjU4MW=
YzZTMxN2NhMGIxYmEwJnV0bV9jYW1wYWlnbj1vbW1lX2NhYzViYWJhLWNjYV9mb3VuZGVyX3Nlb=
mRfMjdfMDVfMjImdXRtX2NvbnRlbnQ9ZXZlcnlvbmVfZWxzZSZ1dG1fbWVkaXVtPWVtYWlsJnV0=
bV9zb3VyY2U9b21ldHJpYVcHb21ldHJpYUIKYouTL5Ni2BncN1ITc2JveGZvcmRAYWNrLnVrLmN=
vbVgEAAABjw~~" style=3D"font-weight:normal; text-decoration: underline;font=
-family: Baskerville, serif; color: #183052;" target=3D"_blank" ></a></p>=
=0A</td>=0A</tr>=0A</table></td>=0A</tr>=0A</table><table border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"background-c=
olor:#FFFFFF;" width=3D"100%">=0A<tr>=0A<td align=3D"center" style=3D"margi=
n:0; padding:0;"><!-- // table // width attribute value must not exceed 600=
px template width --> <!-- // headings (h1 h2 h3 h4 h5 h6) and paragraphs (=
p) // adjust space beneath text by increasing/decreasing the margin-bottom =
pixel value --> <table class=3D"wf" align=3D"center" border=3D"0" cellspaci=
ng=3D"0" cellpadding=3D"0" role=3D"presentation" style=3D"margin:0 auto;" w=
idth=3D"90%">=0A<tr>=0A<td class=3D"mobile-sidepadding" align=3D"center" st=
yle=3D"padding-top:12px; padding-bottom:12px; padding-left:12px; padding-ri=
ght:12px;">=0A<p style=3D"margin-bottom:12px; font-size:18px; line-height:2=
6px; font-family: Baskerville, serif; color:#183052;">=E2=80=98New ideas=E2=
=80=99 is a loose term, and easily dismissed, but the urgency is very real.=
For many years now, the best and brightest have headed to the tech sector =
or the City of London. Disruption in these sectors to business and our dail=
y lives is celebrated, all the while the countryside has been exposed to gl=
obal trends and neglected. I count my own business as a disrupter and I kno=
w how hard it can be to swim against the current. Even within the food sect=
or, I have been routinely disbelieved that Farmison & Co has the ability to=
sell meat by breed and farm. It is seen as far too complicated to engage w=
ith individual farms (and animals) to be possible at scale. </p>=0A<p style=
=3D"margin-bottom:12px; font-size:18px; line-height:26px; font-family: Bask=
erville, serif; color:#183052;"><a class=3D"light-effect" href=3D"http://cl=
ickom.theflock.farmison.com/f/a/xWO6wbANGeFYWF-5Fiztow~~/AAAAAQA~/RgRkdbSTP=
0UGMTQ6MDowhAABaHR0cHM6Ly93d3cuZmFybWlzb24uY29tLz9vbV9jYW1wYWlnbj1vbW1lX2Nh=
YzViYWJhLWNjYV81NTk5NF8xODk3MDgmb21fcHJvZmlsZT0yYzg3LWVkOGQ4ZS0wMWZmZDI0YiZ=
vbV9zZW5kPTUxNDYwYzY0Yjg5MjRhYjU4MWYzZTMxN2NhMGIxYmEwJnV0bV9jYW1wYWlnbj1vbW=
1lX2NhYzViYWJhLWNjYV9mb3VuZGVyX3NlbmRfMjdfMDVfMjImdXRtX2NvbnRlbnQ9ZXZlcnlvb=
mVfZWxzZSZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9b21ldHJpYVcHb21ldHJpYUIKYouT=
L5Ni2BncN1ITc2JveGZvcmRAYWNrLnVrLmNvbVgEAAABjw~~" style=3D"font-weight:norm=
al; text-decoration: underline;font-family: Baskerville, serif; color: #183=
052;" target=3D"_blank" ></a></p>=0A</td>=0A</tr>=0A</table></td>=0A</tr>=
=0A</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"=
presentation" style=3D"background-color:#FFFFFF;" width=3D"100%">=0A<tr>=0A=
<td align=3D"center" style=3D"margin:0; padding:0;"><!-- // table // width =
attribute value must not exceed 600px template width --> <!-- // headings (=
h1 h2 h3 h4 h5 h6) and paragraphs (p) // adjust space beneath text by incre=
asing/decreasing the margin-bottom pixel value --> <table class=3D"wf" alig=
n=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" role=3D"prese=
ntation" style=3D"margin:0 auto;" width=3D"90%">=0A<tr>=0A<td class=3D"mobi=
le-sidepadding" align=3D"center" style=3D"padding-top:12px; padding-bottom:=
12px; padding-left:12px; padding-right:12px;">=0A<p style=3D"margin-bottom:=
12px; font-size:18px; line-height:26px; font-family: Baskerville, serif; co=
lor:#183052;">On the contrary, we are an example of what can be achieved wh=
en food supply is reimagined. This is going to take a holistic approach. Fo=
od supply needs farmers, climate experts, technology experts, and many more=
besides. In the face of climate change, not only do we need to be more sel=
f-sufficient, but we need to be eating a balanced, seasonal diet sourced fr=
om close to home. It's for this reason I believe the headlines should not b=
e about the rises in the cost of food. Rather, they should be about how the=
se prices expose our fragility, how they threaten the progress we=E2=80=99v=
e made, and if we do not urgently engage with these issues, that we are con=
demned to further instability. </p>=0A<p style=3D"margin-bottom:12px; font-=
size:18px; line-height:26px; font-family: Baskerville, serif; color:#183052=
;"><a class=3D"light-effect" href=3D"http://clickom.theflock.farmison.com/f=
/a/ndyIpmphOh1ddszmlkzsBQ~~/AAAAAQA~/RgRkdbSTP0UGMTU6MDowhAABaHR0cHM6Ly93d3=
cuZmFybWlzb24uY29tLz9vbV9jYW1wYWlnbj1vbW1lX2NhYzViYWJhLWNjYV81NTk5NF8xODk3M=
Dgmb21fcHJvZmlsZT0yYzg3LWVkOGQ4ZS0wMWZmZDI0YiZvbV9zZW5kPTUxNDYwYzY0Yjg5MjRh=
YjU4MWYzZTMxN2NhMGIxYmEwJnV0bV9jYW1wYWlnbj1vbW1lX2NhYzViYWJhLWNjYV9mb3VuZGV=
yX3NlbmRfMjdfMDVfMjImdXRtX2NvbnRlbnQ9ZXZlcnlvbmVfZWxzZSZ1dG1fbWVkaXVtPWVtYW=
lsJnV0bV9zb3VyY2U9b21ldHJpYVcHb21ldHJpYUIKYouTL5Ni2BncN1ITc2JveGZvcmRAYWNrL=
nVrLmNvbVgEAAABjw~~" style=3D"font-weight:normal; text-decoration: underlin=
e;font-family: Baskerville, serif; color: #183052;" target=3D"_blank" ></a>=
</p>=0A</td>=0A</tr>=0A</table></td>=0A</tr>=0A</table><table border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"backgrou=
nd-color:#FFFFFF;" width=3D"100%">=0A<tr>=0A<td align=3D"center" style=3D"m=
argin:0; padding:0;"><!-- // table // width attribute value must not exceed=
600px template width --> <!-- // headings (h1 h2 h3 h4 h5 h6) and paragrap=
hs (p) // adjust space beneath text by increasing/decreasing the margin-bot=
tom pixel value --> <table class=3D"wf" align=3D"center" border=3D"0" cells=
pacing=3D"0" cellpadding=3D"0" role=3D"presentation" style=3D"margin:0 auto=
;" width=3D"90%">=0A<tr>=0A<td class=3D"mobile-sidepadding" align=3D"center=
" style=3D"padding-top:12px; padding-bottom:12px; padding-left:12px; paddin=
g-right:12px;">=0A<p style=3D"margin-bottom:12px; font-size:18px; line-heig=
ht:26px; font-family: Baskerville, serif; color:#183052;">Thank you. If you=
have any comments or feedback, please do not hesitate to reach out to me v=
ia founders@farmison.com. I always make time to read your comments. </p>=0A=
<p style=3D"margin-bottom:12px; font-size:18px; line-height:26px; font-fami=
ly: Baskerville, serif; color:#183052;"><a class=3D"light-effect" href=3D"h=
ttp://clickom.theflock.farmison.com/f/a/sHqEwFY5QMKYLrZgZ2IWmQ~~/AAAAAQA~/R=
gRkdbSTP0UGMTY6MDowhAABaHR0cHM6Ly93d3cuZmFybWlzb24uY29tLz9vbV9jYW1wYWlnbj1v=
bW1lX2NhYzViYWJhLWNjYV81NTk5NF8xODk3MDgmb21fcHJvZmlsZT0yYzg3LWVkOGQ4ZS0wMWZ=
mZDI0YiZvbV9zZW5kPTUxNDYwYzY0Yjg5MjRhYjU4MWYzZTMxN2NhMGIxYmEwJnV0bV9jYW1wYW=
lnbj1vbW1lX2NhYzViYWJhLWNjYV9mb3VuZGVyX3NlbmRfMjdfMDVfMjImdXRtX2NvbnRlbnQ9Z=
XZlcnlvbmVfZWxzZSZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9b21ldHJpYVcHb21ldHJp=
YUIKYouTL5Ni2BncN1ITc2JveGZvcmRAYWNrLnVrLmNvbVgEAAABjw~~" style=3D"font-wei=
ght:normal; text-decoration: underline;font-family: Baskerville, serif; col=
or: #183052;" target=3D"_blank" ></a></p>=0A</td>=0A</tr>=0A</table></td>=
=0A</tr>=0A</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"background-color:#FFFFFF;" width=3D"100%">=
=0A<tr>=0A<td align=3D"center" style=3D"margin:0; padding:0;">=0A<table cla=
ss=3D"wf" align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"=
role=3D"presentation" style=3D"margin:0 auto; max-width:600px; width:600px=
;">=0A<tr>=0A<td align=3D"center" style=3D"margin:0; padding:0;">=0A<a href=
=3D"http://clickom.theflock.farmison.com/f/a/8pdGWVtPKBfJGsw3rosdpw~~/AAAAA=
QA~/RgRkdbSTP0ULMTc6MDowOmhlcm-EAAFodHRwczovL3d3dy5mYXJtaXNvbi5jb20vP29tX2N=
hbXBhaWduPW9tbWVfY2FjNWJhYmEtY2NhXzU1OTk0XzE4OTcwOCZvbV9wcm9maWxlPTJjODctZW=
Q4ZDhlLTAxZmZkMjRiJm9tX3NlbmQ9NTE0NjBjNjRiODkyNGFiNTgxZjNlMzE3Y2EwYjFiYTAmd=
XRtX2NhbXBhaWduPW9tbWVfY2FjNWJhYmEtY2NhX2ZvdW5kZXJfc2VuZF8yN18wNV8yMiZ1dG1f=
Y29udGVudD1ldmVyeW9uZV9lbHNlJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1vbWV0cml=
hVwdvbWV0cmlhQgpii5Mvk2LYGdw3UhNzYm94Zm9yZEBhY2sudWsuY29tWAQAAAGP" style=3D=
"display:block;" target=3D"_blank" ><img class=3D"wf" src=3D"https://d1a2o8=
9e23clzw.cloudfront.net/emails/a2969ccbcd0941d4/217c47ca5512ee75fea461a93f9=
ed39b.jpg" border=3D"0" style=3D"display:block; margin:0 auto; max-width:60=
0px; padding:0;" width=3D"600" height=3D"auto"></a>=0A</td>=0A</tr>=0A</tab=
le>=0A</td>=0A</tr>=0A</table><table border=3D"0" cellpadding=3D"0" cellspa=
cing=3D"0" role=3D"presentation" style=3D"background-color:#FFFFFF;" width=
=3D"100%">=0A<tr>=0A<td align=3D"center" style=3D"margin:0; padding:0;"><!-=
- // table // width attribute value must not exceed 600px template width --=
> <!-- // headings (h1 h2 h3 h4 h5 h6) and paragraphs (p) // adjust space b=
eneath text by increasing/decreasing the margin-bottom pixel value --> <tab=
le class=3D"wf" align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" role=3D"presentation" style=3D"margin:0 auto;" width=3D"90%">=0A<tr>=
=0A<td class=3D"mobile-sidepadding" align=3D"center" style=3D"padding-top:1=
2px; padding-bottom:12px; padding-left:12px; padding-right:12px;">=0A<p sty=
le=3D"margin-bottom:12px; font-size:18px; line-height:26px; font-family: Ba=
skerville, serif; color:#183052;">John Pallagi<br>Founder & CEO, Farmison &=
Co </p>=0A<p style=3D"margin-bottom:12px; font-size:18px; line-height:26px=
; font-family: Baskerville, serif; color:#183052;"><a class=3D"light-effect=
" href=3D"http://clickom.theflock.farmison.com/f/a/beV92-nliZFweLOKKeMKew~~=
/AAAAAQA~/RgRkdbSTP0UGMTg6MDowhAABaHR0cHM6Ly93d3cuZmFybWlzb24uY29tLz9vbV9jY=
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color:#ffffff;">=0A<strong>Farmison & Co satisfaction guarantee</stron=
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m</a> and we'll offer you a replacement product, vouchers to spend in our s=
tore at our discretion.=0A</p>=0A<p style=3D"margin-bottom:0px; font-size:1=
2px; line-height:18px; font-family: Gill Sans, 'Open Sans', Arial, sans-ser=
if; color:#ffffff;">=0A*Terms & Conditions: Free weekday delivery offer ava=
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ock.farmison.com/f/a/lhgoVlPtnUyOU7D7qCIemA~~/AAAAAQA~/RgRkdbSTP0UGMjM6MTow=
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2NhbXBhaWduPW9tbWVfY2FjNWJhYmEtY2NhX2ZvdW5kZXJfc2VuZF8yN18wNV8yMiZ1dG1fY29u=
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vbWV0cmlhQgpii5Mvk2LYGdw3UhNzYm94Zm9yZEBhY2sudWsuY29tWAQAAAGP" style=3D"col=
or:#ffffff;text-decoration:underline;" >farmison.com/terms-and-conditions</=
a> for more information. Some delivery areas will be exempt from our free d=
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4Zm9yZEBhY2sudWsuY29tWAQAAAGP" style=3D"color:#ffffff;text-decoration:under=
line;" >farmison.com/delivery</a> for full details.=0A</p></td>=0A</tr=
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cellpadding=3D"0" role=3D"presentation" style=3D"margin:0 auto; max-width:=
600px; width:600px;">=0A<tr>=0A<td class=3D"mobile-sidepadding" align=3D"ce=
nter" style=3D"padding-top:30px; padding-bottom:30px; padding-left:40px; pa=
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