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Subject: An Update from Our CEO
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Content preview: An Update from Our CEO The Importance of Seasonality ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ � [...]
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[URIs: farmison.com]
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x; width:600px;">=0A<tr>=0A<td align=3D"center" style=3D"margin:0; padding:=
0;">=0A<a href=3D"http://clickom.theflock.farmison.com/f/a/AH9CNlQLysjAkuzf=
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LmNvbVgEAAABjw~~" style=3D"display:block;" target=3D"_blank" ><img class=3D=
"wf" src=3D"https://d1a2o89e23clzw.cloudfront.net/emails/a2969ccbcd0941d4/4=
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a>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table><table border=3D"0"=
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"backgro=
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e=3D"margin:0 auto;" width=3D"100%">=0A<tr>=0A<td style=3D"font-size: 1px; =
line-height: 20px;"> </td>=0A</tr>=0A</table></td>=0A</tr>=0A</table><=
table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation=
" style=3D"background-color:#FFFFFF;" width=3D"100%">=0A<tr>=0A<td align=3D=
"center" style=3D"margin:0; padding:0;">=0A<table class=3D"wf" align=3D"cen=
ter" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" role=3D"presentation"=
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=3D"left" style=3D"padding-top:0px; padding-bottom:0px; padding-left:12px; =
padding-right:12px;">=0A<div><h1 style=3D"text-align:center;">an update</h1=
><h1 style=3D"text-align:center;">from our CEO</h1></div>=0A</td>=0A</tr>=
=0A</table>=0A</td>=0A</tr>=0A</table><table border=3D"0" cellpadding=3D"0"=
cellspacing=3D"0" role=3D"presentation" style=3D"background-color:#FFFFFF;=
" width=3D"100%">=0A<tr>=0A<td align=3D"center" style=3D"margin:0; padding:=
0;"><!-- // column (td) // -- adjust spacer height by increasing/decreasing=
the line-height pixel value --> <table align=3D"center" border=3D"0" cellp=
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;" width=3D"100%">=0A<tr>=0A<td style=3D"font-size: 1px; line-height: 20px;=
"> </td>=0A</tr>=0A</table></td>=0A</tr>=0A</table><table border=3D"0"=
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und-color:#FFFFFF;" width=3D"100%">=0A<tr>=0A<td align=3D"center" style=3D"=
margin:0; padding:0;"><!-- // table // width attribute value must not excee=
d 600px template width --> <!-- // headings (h1 h2 h3 h4 h5 h6) and paragra=
phs (p) // adjust space beneath text by increasing/decreasing the margin-bo=
ttom pixel value --> <table class=3D"wf" href=3D"https://www.farmison.com/m=
onthly-ceo-update" align=3D"center" border=3D"0" cellspacing=3D"0" cellpadd=
ing=3D"0" role=3D"presentation" style=3D"margin:0 auto;" width=3D"90%">=0A<=
tr>=0A<td class=3D"mobile-sidepadding" align=3D"center" style=3D"padding-to=
p:12px; padding-bottom:12px; padding-left:12px; padding-right:12px;">=0A<p =
style=3D"margin-bottom:12px; font-size:18px; line-height:26px; font-family:=
Gill Sans, 'Open Sans', Arial, sans-serif; color:#183052;"><a href=3D"http=
://clickom.theflock.farmison.com/f/a/ZkqA7aeg9wn6NzEFtZoAmA~~/AAAAAQA~/RgRi=
Qt_YP0UFNjowOjCECAFodHRwczovL3d3dy5mYXJtaXNvbi5jb20vbW9udGhseS1jZW8tdXBkYXR=
lP29tX2NhbXBhaWduPW9tbWVfYzAzZjhiYzQtMTcyXzEwMTY3XzcxMDA0Jm9tX3Byb2ZpbGU9Mm=
M4Ny1lZDhkOGUtMDFmZmQyNGImb21fc2VuZD1iMmFiYzRmYzU4ZjI0NzI4OTBjYzk4ODI0ZmFhZ=
GQyMiZ1dG1fY2FtcGFpZ249b21tZV9jMDNmOGJjNC0xNzJfb3VyX2Nlb191cGRhdGUmdXRtX2Nv=
bnRlbnQ9dmFyaWF0aW9uX2EmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPW9tZXRyaWFXB29=
tZXRyaWFCCmBb2FpgYHjGW8FSE3Nib3hmb3JkQGFjay51ay5jb21YBAAAAY8~" >Greetings f=
rom our base in Ripon. With spring sprung, and the clocks moving forwards, =
I wanted to use my update this month to talk about the seasons, and, more s=
pecifically, food seasonality.<br><br>If you haven=E2=80=99t yet ordered fo=
r Easter, I highly recommend doing so sooner rather than later as demand fo=
r delivery slots is high. Our available delivery slots include Good Friday =
and Easter Saturday this year.<br><br>It is our most exciting Easter range =
yet, with Jeff Baker=E2=80=99s chef-prepared creations adding a new collect=
ion of roasting joints to try. He has taken inspiration from the landscapes=
and flavours on our doorstep in Ripon to pair our luscious meats with seas=
onal flavours that are local to us. With the long weekend forecast looking =
promising, and restrictions on the cusp of being eased, I do hope you are a=
ble to reconnect with others over our food.<br><br>For us at Farmison & Co,=
Easter is the beginning of Spring. In the food business, the change of the=
seasons is fundamental, and especially for our hard-working farmers. For o=
ur partners in the Dales, Spring is announced through the graft of lambing.=
Most people never get to experience lambing, and I hadn=E2=80=99t either u=
ntil I founded Farmison & Co ten years ago. It=E2=80=99s a visceral and unc=
ompromising experience, and it vividly shows what Spring is about =E2=80=93=
new life.<br><br>A good lambing season - or a bad winter - can make or bre=
ak livelihoods in this region. A connection to the seasons like this remain=
s strongest in the farming community. While the majority of city dwellers a=
t least used to eat seasonally, a walk down the supermarket aisle on any da=
y of the year will show crops from all over the globe.<br><br>This disconne=
ction with where food actually comes from, when to eat it, and what to eat =
it with, can be damaging. I keep a keen eye on consumer trends, and too oft=
en I find, a sustainable diet is equated with a plant-based diet that featu=
res heavily crops from halfway around the world and out of season. Is there=
anything better than a ripe English strawberry in June or July, and is the=
re anything worse than a brittle out-of-season imitation=3F I recently caug=
ht myself chiding my sister-in-law for cooking a Sunday lunch complete with=
aubergines in March! (But she is forgiven for being a superb home cook).<b=
r><br>Furthermore, it is no good switching to a plant-based diet for sustai=
nability reasons if these plants come from chemical-intensive and monocultu=
re systems, transported from all over the globe.<br><br>Now, I am not sayin=
g importing food is a bad thing, far from it, but I am saying seasonality s=
hould be central to the discourse that surrounds sustainability. It is a tr=
agic irony that climatic change to seasonal weather patterns in the form of=
high temperatures and unpredictable rainfall could wreak havoc for British=
farmers =E2=80=93 those who have most connection to the seasons.<br><br>Th=
e recent =E2=80=98Farming for Change=E2=80=99 report from the Food, Farming=
, & Countryside Commission looks at ways British agriculture can reduce its=
carbon footprint. For instance, it notes that to make strides in reducing =
greenhouse gas emissions, vegetable production needs to be seasonal.<br><br=
>There=E2=80=99s a bigger picture here, of which seasonality is part. Inter=
estingly, it also argues that while livestock have become =E2=80=9Cthe clim=
ate villain=E2=80=9D of global agriculture, they can be a part of the footp=
rint reduction. I believe a change in the reputation of livestock is afoot,=
as commentators realise there is a huge divide in standards at home and ab=
road. Nuance and holistic views are needed. Livestock aren=E2=80=99t necess=
arily baddies, they provide essential services, especially in terms of soil=
regeneration and enhancing the biodiversity of grasslands.<br><br>At Farmi=
son & Co we see it every day. At our suppliers Beswick Hall, their Belted G=
alloways are part of the ecosystem in the wetlands they graze. Up in Wharfe=
dale, David Harrison=E2=80=99s Galloways graze the limestone pavement and t=
hrough their selective grazing encourage rare plants and wild flowers to gr=
ow. <br><br>For many farmers in these parts, like those lambing at the mome=
nt, the report=E2=80=99s arguments will echo received wisdom. Of course we =
should eat seasonally; of course cattle and sheep are good for soil; of cou=
rse their presence supports an array of other species. I believe consuming =
food =E2=80=93 including meat - that is produced from close to home is the =
way forward, and certainly should be part of the sustainability conversatio=
n which includes eating seasonally.<br><br>As ever, if you have any thought=
s or feedback, please do write to me via founders@farmison.com. I always ma=
ke time to read your comments.</a></p>=0A</td>=0A</tr>=0A</table></td>=0A</=
tr>=0A</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=
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dding-top:10px; padding-bottom:10px; padding-left:10px; padding-right:10px;=
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jRHQ~~/AAAAAQA~/RgRiQt_YP0UFNzoyOjCECAFodHRwczovL3d3dy5mYXJtaXNvbi5jb20vbW9=
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AAAY8~" target=3D"_blank" style=3D"display:block; text-decoration:none;" ><=
img class=3D"wf" border=3D"0" src=3D"https://d1a2o89e23clzw.cloudfront.net/=
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lay:block; margin:0 auto; max-width:100%; height:auto; padding:0;" width=3D=
"120" height=3D"auto"></a>=0A</td>=0A</tr>=0A</table>=0A</th>=0A</tr>=0A</t=
able>=0A</td>=0A</tr>=0A</table><table border=3D"0" cellpadding=3D"0" cells=
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-> <!-- // headings (h1 h2 h3 h4 h5 h6) and paragraphs (p) // adjust space =
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12px; padding-bottom:12px; padding-left:12px; padding-right:12px;">=0A<p st=
yle=3D"margin-bottom:12px; font-size:18px; line-height:26px; font-family: G=
ill Sans, 'Open Sans', Arial, sans-serif; color:#183052;"><strong>John Pall=
agi</strong><br><br>CEO & Founder, Farmison & Co.</p>=0A</td>=0A</tr>=0A</t=
able></td>=0A</tr>=0A</table><table border=3D"0" cellpadding=3D"0" cellspac=
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top:12px; padding-bottom:12px; padding-left:12px; padding-right:12px; backg=
round-color: #b41a1a;">=0A<a href=3D"http://clickom.theflock.farmison.com/f=
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ign:center; text-decoration:none;" target=3D"_blank" > SHOP OFFERS </a>=0A<=
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